Privacy Policy

Your Personal Information

Your privacy is important to us and we never want you to worry about your personal information being compromised. We promise to never pass your personal details to any outside company for their marketing purposes (we do reserve the right to disclose this information in certain circumstances, which we’ve set out below). We treat all of your personal information as if it was our own, so you can rest assured that it will be kept confidential and on a secure server.

Request Deletion of Data and Access to Data

You have the right to request deletion of your app and website data. To submit a deletion request, please visit our Data Deletion Form. We will process your request within 3 business days, and you will receive a confirmation email once complete.

You also have the right to access your personal information and to correct it at any time. To do so, please contact us.
You have the right to request a copy of any information about you that we hold at any time, and also to correct any inaccurate information that we have. To view any information that you have disclosed, please contact us. This does not affect your rights under the Data Protection Act 1998.

We reserve the right to disclose your personal information if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your Personal Information and /or User Information, we are entitled do so.

We, and our third-party advertisement and content providers, may collect information about your internet connection and website use. For example: the URL you came from, your IP address, your domain type, your browser type, the country and telephone code where your computer/mobile device is located, the web pages you viewed during your visit, the advertisements that you clicked on, and any terms that you searched whilst on our website. This is classed as ‘User Information’. We may collect this information from both registered and unregistered users. We use this information to improve our website and online services so that we can give you a better service. For more information, please see our full Cookie Policy.

Any personal information that you give to us (or is available on public registers) and any User Information that we identify as being from you is held in accordance with ICO policy. We will only use your information for the following:
• To process and complete your booking
• For strategic purposes so that we can improve our websites and online offerings
• To provide you with relevant content, advertisements and promotions
• For the administration of this website
If you have signed up to receive emails from us, we will contact you with exciting news, special offers, products launches and exclusive previews which may be of interest to you, based on your communication preferences. Your personal information may be disclosed to other brands belonging to Optimal Movement Ltd. and to reputable third-parties who will help process your order (for example, the courier who will deliver an order). We require that these third-parties treat your personal information as confidential and that they comply with all applicable UK Data Protection and consumer legislation that is in place at any given time. We may disclose your personal information and / or User Information if asked to do so by the policy or any other regulatory or Government authority investigating suspected illegal activities.

Website Content

The vast majority of this website’s content is unique, written by humans for humans. However, this website also uses content from Bard, a large language model from Google AI. For more information about Bard, please visit

Learn more about the services provided by our team.

What’s My Threshold?

What’s My Threshold?

This is a transcript to the "What's My Threshold?" audio article available to Optimal Movement Members. For more information on becoming a member please click here. You've probably ridden along in pack or ran within a group and heard someone say "I'm sticking below...

read more
Flexibility for Injury Prevention and Performance 1

Flexibility for Injury Prevention and Performance 1

For many people stretching (flexibility training) is an important part of their pre and post exercise routine. However, in recent times the effectiveness of it has been questioned. When stretching, we need to consider when and how it should be performed in order to...

read more


Lactate and lactic acid have had their fair share of controversy over the years. Many people have heard of one or both of these molecules but knowing what their functions are and why they’re important to us in endurance sports is a complicated procedure! So, where do...

read more